As a speaker at the Regensburg Personnel Forum

Ariane Herbak - Consultant at the Regensburg Personnel Forum

Speaker on the topic of digtialization in the human resources sector

On Octo­ber 26, 2018, the Regens­burg Per­son­nel Forum took place for the first time in the heart of Bava­ria, in the new­ly ope­ned ‘mari­na­fo­rum’. With more than 150 guests, the kick-off event was a com­ple­te suc­cess! I was invi­ted to this event to speak as a spea­k­er on the topic of “Digi­tiza­ti­on and HR .

At 1:00 p.m., the con­gress ope­ned with an exci­ting key­note speech on the sub­ject of Human Rela­ti­ons as a Pio­neer of Digi­tal Trans­for­ma­ti­on by Stef­fen Brink­mann, Seni­or Vice Pre­si­dent HR Ope­ra­ti­ons at Con­ti­nen­tal AG. After ano­ther lec­tu­re, the­re was a break, which offe­red amp­le oppor­tu­ni­ty to exch­an­ge ide­as with other HR pro­fes­sio­nals. In addi­ti­on to small and medi­um-sized com­pa­nies, HR repre­sen­ta­ti­ves from BASF, XING, BMW, Hil­ti and Kro­nes were also pre­sent. This not only resul­ted in num­e­rous inte­res­t­ing dis­cus­sions, but also gre­at oppor­tu­ni­ties for networking.

Digitization offers HR the chance to reinvent itself

At 3:00 p.m.I star­ted my pre­sen­ta­ti­on to mana­ging direc­tors and HR mana­gers on the topic “Digi­tiza­ti­on offers HR the chan­ce to reinvent its­elf” . In human resour­ces in par­ti­cu­lar, the neces­sa­ry struc­tures must be crea­ted in order not only to react pas­si­ve­ly to trends in the future, but also to reco­gni­ze them at an ear­ly stage and imple­ment them in a way that is appro­pria­te for the tar­get group.

In my pre­sen­ta­ti­on, I the­r­e­fo­re cal­led for the digi­tal trans­for­ma­ti­on not only to be unders­tood as pure pro­cess opti­miza­ti­on, but rather to see the oppor­tu­ni­ties that digi­tiza­ti­on offers! Becau­se digi­tiza­ti­on is much more than just the opti­miza­ti­on of pro­ces­ses and the adapt­a­ti­on of exis­ting struc­tures. Rather, the digi­tal trans­for­ma­ti­on should crea­te infra­struc­tures and pro­ces­ses in com­pa­nies that not only sup­port and reli­e­ve HR work in the best pos­si­ble way, but also make the best pos­si­ble use of the resul­ting free­dom for their own employees. With my lec­tu­re, which also dealt with the topics of the shorta­ge of skil­led workers, tar­get group-ori­en­ted recrui­ting and per­son­nel soft­ware, I hit the ner­ve of the time.

The offi­ci­al part was roun­ded off with a key­note by Frank Eilers on the sub­ject of the VUCA world. If you haven’t seen him live yet, you should defi­ni­te­ly catch up. Rare­ly have I laug­hed so much at a key note and lear­ned so many new things at the same time.

After the offi­ci­al part of the staff forum, the fes­ti­ve pre­lude began at 6:00 p.m. with gree­tings from the three uni­ver­si­ty manage­ments. The evening was roun­ded off with an enter­tai­ning pro­gram by the cour­se direc­tors and a look back at the tenth anni­ver­sa­ry of the Human Resour­ce Master’s cour­se as a coope­ra­ti­on bet­ween the three uni­ver­si­ties in Regens­burg, Amberg Wei­den and Deg­gen­dorf. I am very plea­sed that I was able to con­tri­bu­te to this suc­cessful event as a spea­k­er and I am alre­a­dy loo­king for­ward to see­ing ever­yo­ne invol­ved again!

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