Digitization is not a trend
No one questions that the degree of digitization in companies will be decisive for their survival in the coming years. As a digital native, digitization is not only a matter of course for me, but also enriching for companies. The question of whether digitization is good or bad is irrelevant. Because the digital transformation is not a trend that will soon be replaced by a new trend. Digitization goes much deeper, starting from the private environment to our understanding of communication and work. This development will not only change companies and create new business models. Rather, the degree of digitization will determine how innovative and thus how competitive companies will be in the future. The decisive factor is that the competition — from international corporations to small and medium-sized companies — is already using digital strategies for personnel recruitment and process optimization.
New types of companies are emerging
For a long time, companies could rely on their products, their core workforce and even their solid competition. Today, however, we see how quickly the corporate landscape — internally and externally — is changing. Employees are changing employers faster and faster. Without having their own physical products, start-ups quickly become global market leaders based on their ideas of bringing customers and suppliers together online.
Innovations that are closely based on real customer needs and the understanding of digital change as an opportunity has made many companies world market leaders by developing completely new business models. These market disruptions can also be triggered by small start-ups these days, leading to an immense acceleration of competition. As early as 2016, the number of Internet accesses via mobile devices (smartphones, tablets) was higher than via desktop PCs for the first time. Has your company kept pace with this development? And how digital and user-friendly are your HR processes really?
In order for the digital transformation to succeed in your company as well, you should pay particular attention to professional expertise when choosing a consultant. In addition to various project management methods such as CIP, Scrum, Kanban, Waterfall and MVP approach, I have extensive industry experience in the areas of food, automotive, IT, marketing and production. So I know exactly how different the goals of each company are. Because nothing is worse and more expensive than incorrectly implemented software that neither suits your company nor your goals. To ensure that this does not happen to you, you should work with an expert right from the start who, taking your industry, your budget and your challenges into account, will develop an adapted digital strategy and implement it successfully and sustainably in your company.
